The AA strikes digital household claims deal with Synergy Cloud

6th July 2021

Leading insurer the AA today announced a new partnership with our specialist claims data and technology provider, Synergy Cloud for a new SaaS claims platform to handle all its household claims. The claims platform will enable the AA to manage all claims in house, linking them directly with supply chain partners and customers through a central omni-channel sign-in, providing a seamless, efficient, and direct claims experience for customers.

The five-year contract is the first major win for Synergy Cloud since it was spun off as a separate company by Claims Consortium Group in January this year. Synergy’s innovative, modular claims platform allows all parties in a claim to access, analyse and action all claims and data in one place, with total transparency and complete control.

Synergy enables insurers to link directly with their supply chain partners. The platform’s end-to-end configurability means insurers can directly control and manage the entire claim process with ease, including policy application, customer service and data analysis and application. The software is designed to be flexible and it can be easily customised for any business requirements.

Gary Barker, Claims Director at The AA commented, ‘It’s a rare thing in business for two organisations to find each other at a time when they have completely aligned mutual objectives, but that is what happened with this partnership with the AA and Synergy Cloud.  Both teams have taken on a truly collaborative approach to the project and it has genuinely felt like we are part of one team, in fact, at times it has felt like one family! The product we have created between us creates a first in the UK home claims market, a system that provides a completely common platform for customers, suppliers and claims handlers alike, digitally-enabled incorporating the latest video technology and cloud-based but which is not ruinously expensive. Synergy Cloud is a first-rate provider and we are very excited to be working with them and proud of what we have produced together.”

CEO and Founder of Claims Consortium Group and Synergy Cloud, Jeremy Hyams said: ‘The collaboration with the team at the AA has been phenomenal – they constantly challenge the status quo to ensure they are providing the absolute best solutions for their customers and this system rewrites the way claims are processed. Their mindset and approach is really innovative and it has been an absolute pleasure working with them to provide a technology-based solution for their household claims management.’

To find out more about how our Synergy software could benefit your business click here.